Starting an e-commerce website or online store is a great way to get your start as an entrepreneur. At K2 Analytics, we help our clients regularly launch e-commerce websites that allow them to successfully build their brand. With the rapid expansion of the internet and social media, finding the perfect audience and converting them into life long clients has become easier than ever. All you need is to come up with a great product, an amazing website, and follow these easy tips for starting an e-commerce website.
Before You Launch
Before you launch your website, it is crucial that you come up with an incredible product that people will want to buy. There is a lot of room to be creative here and the possibilities of a great product are endless. Are you launching a boutique shop with unique clothing and artisan products, or are you selling a lifestyle that is supported by your merchandise?
Whatever your product is, it is important to develop your brand identity. Create a product, come up with a shop name, secure a domain, and create a website!
Have a Clean and Informative Website
We cannot understate the importance of having a clean, functional, and optimized website for your e-commerce site. At the end of the day, your website it ground zero for selling and promoting your product. If your website is hard to navigate, confusing, and clunky, it will be unappealing and hard to find online.
Think of your website as an investment in your future and hire a web design agency to create and manage your website.
Find a Good Way to Offset Shipping Costs
Since part of your business model will involve shipping products, you don’t want to lose out on any profits because of the high cost of shipping. Instead, call each of the shipping companies that you will be using and ask to set up an agreement with them in order to cut down on costs.
After You Launch
Once you have your product, a great web design, and a bargain on shipping costs, you’re all set to launch your website. What’s next?
Advertise, Advertise, Advertise
There are plenty of avenues that you can take to approach marketing your product to the world. One of the easiest ways to advertise your products is to create PPC ad campaigns through search engines like Google Ads and Bing Ads or through social media on Facebook Ads. This will require a bit of keyword research and regular monitoring in order to make sure that you have a successful Ad campaign. Let us help you with that!
Additionally, you can create a contact list of social media influencers and create an affiliate marketing network. This is a great way to advertise your products because many influencers have enough social media followers to drive business to your website in exchange for a small discount or the occasional gift box.
Launching an e-commerce business can be just as much work as starting any other business, but with enough care and the right business plan you will be making a profit in no time.