How to Use Social Media Marketing For Your Business

K2 Analytics - Social Media Marketing For Your Business

“Social Media is a Generational Change to Marketing.”

Many of us know Social Media is a valuable tool for businesses, but, what exactly is Social Media Marketing?

Social Media Marketing is a form of internet marketing that utilizes various social media platforms such as Facebook, Twitter, Instagram, Pinterest, and Google+ to connect with a business’s target audience. Promoting blogs, content, videos, and images through these platforms successfully can send a lot of customers your way and is a valuable way to market your business!

At K2 Analytics, we understand that starting your own business can be overwhelming and of course, challenging, so we are here to help you simplify the process.

Below is some of our best advice when it comes to the most successful marketing trends to implement with your business’  social media accounts:

Start with a Plan

With no strategy in mind, it’s hard to determine where your goals are. Set goals for your business, decide where you want it to be 3-6 months from now and go for it! Some things to consider when devising your social media marketing plan are how often you will post, what type of content you will include in these posts and what kind of keywords will trigger interest from your target audience, which involves some research. Most social media platforms also offer the option of paid advertising to push your brand that little bit further!

At K2 Analytics, we like to break this aspect down into three sections and spread the posts out evenly.


1 Promote Business
2 Share Ideas/Posts from Like-Minded People/Leaders
3 Personal Interactions

Generate Content

Remember, content marketing is crucial. Read a blog post on the topic here. Make sure you are creating information that is both valuable and exciting to the reader, containing infographics, images, and videos to engage them on the topic.

Build Links

Though the purpose of your social media plan is to build your own business, don’t hesitate to use it to build links also! If you think your followers will enjoy a piece of information you have read from another article/blog, direct them to it. In time, people will link to your site too!

Measure Your Success Using Analytics

Analytics allow you to track a lot of information regarding your social media site, so we encourage you to use it – without it, you don’t know how worthy your social media marketing efforts are. The information generated from your analytics will allow you to determine the techniques you should use and the ones you should abandon and also when exactly you should be posting to ensure you reach your target audience effectively!

We often hear people say ‘it’s not rocket science,’ and it’s not, it’s easy to set up social media sites and spread the word about your brand. However, executing a powerful social media marketing campaign requires a lot of dedication and attention to detail, and as always, at K2 Analytics, we are here to help!