How to Use Instagram For Your Business

K2 Analytics - Branding Your Business

There are over 100 million monthly users on Instagram. About 40 million photos are uploaded every day which is why it is a platform we cannot ignore. When you’re looking for a powerhouse to drive traffic into your business, Instagram should not be avoided.


Why is Instagram Excellent For Your Business?

It Creates Personality

With careful planning, you can create a personality for your business. Take pictures of events in the office, promotions you are having, outside view, new merchandise, or your workspace. Whatever you want your audience to see, you can make it happen on Instagram.

It Builds Trust

People are now looking for a person to person interaction with the business. When you take photos of yourself smiling in front of your company, it shows there are live bodies behind the scenes. If you spend a lot of time creating jewelry, snap photos of your workstation! Always look for opportunities to get some online presence.

It Creates Communities

Instagram gives you the opportunity to make a community with the products and pictures you produce. Need we repeat it? Instagram is a thriving community, and they’re open to new ones. Users share images from places and products to everything else in between. This is why it’s uncommon for new people to discover your Instagram page!

It Gives You the Opportunity to be Unique

Remember when we said that Instagram is community-based? Through the use of hashtags, many brands can create incredible experience via Instagram. Create engaging hashtags that will drive people to share them.

How to Gain Followers on Instagram

1. Use Those Hashtags
Hashtags help you get discovered so use popular ones that speak your brand. For instance, #photooftheday and #instagood generate more likes on images than leaving them out. You can add up to 30 hashtags for every post, and we don’t go less than that! Research the most effective hashtags for your business and start using them.

2. Engage With Your Customers
If you’re selling products online, look for people who tagged and mentioned your business. Don’t forget to interact with them; a like and a comment can go a long way. Also, don’t hesitate to reward customers who were kind enough to represent your business by offering them discounts.

3. Take Photos
It’s a no-brainer, right? This is the number one rule on Instagram; take photos. We understand that producing content every day can be difficult which is why we encourage you to plan a strategy. You don’t have to be an incredible photographer to get noticed.

4. Instagram Promotions
If you have a website, promote your Instagram page there. Share the images when you post them on Facebook and Twitter. Of course, this is an easy one, so no excuses!

5. Add Your Business’ Location
If you’re a local business, always add the appropriate location. You don’t have to do this, but it definitely helps people find you if you want them to visit your store.

6. Practice Patience
This is one of the most difficult parts about starting out. You can’t be famous overnight. Take it day by day. Remember, slow and steady wins the race. Look at every progress as a reward!

7. Always Remember to Have Fun
People are looking for authenticity online. The more fun you’re having, the better! After all, people are on social media to be entertained, so post images that reflect the good character of your company.