“Google manages over 2 trillion searches per year!”
Without a doubt, Google is the number one go-to for online searches. It’s easy, and it’s familiar to the eyes of the public. In fact, Google manages over 2 trillion searches per year! Of course, this huge number is spread around the world which means that you have PLENTY of opportunities to stick out. How is this possible? SEO!
Search Engine Optimization is an ever-changing, ever-growing algorithm coined by Google to help users find the most valuable source in the market. To many businesses, it is imperative to allocate a company threshold on SEO strategies. Nonetheless, SEO gives companies the target marketing they need to thrive in their industry. Does it sound like a money garnishing tactic, doesn’t? Not at all. When done right, SEO can be very affordable.
Not Satisfying the Searcher
Google provides relevant search results, and it longer awards those who use exact keyphrases especially when it doesn’t flow correctly within the content. These days, Google wants to see that people are consistently engaging on your website. Are these readers coming back for more information, and are they enriching them? Traditional SEO used to focus on website clicks, but today, it emphasizes on visitation regularity. Additionally, satisfying your searcher’s intentions is important for them to come back.
Undervaluing Content Marketing
When you want to provide your users with value, invest in content marketing. You want to be the go-to for tips, tricks and groundbreaking ideas to their problems. A basic search on the web will generate how-tos and other helpful lists that enrich the searcher. The types of articles that pop up first on Google are the same ones that people want to see on your website.
No Thoughts on Deep Links
A growing trend in mobile apps is the type of shift that Google intends to nurture. A broad demographic of users are moving to mobile apps to access the Internet. In turn, it indexes apps for popularity and functionality purposes. Whether you have deep links pointing to your site or not — it is crucial.
These are links within the app that point to particular pages in your website. You’ll hear more people talk about ‘app optimization’ as they’re beginning to overtake traditional web pages. So, if you don’t have a company app just yet, it’s best to consider them now.
Not Opting to Social Media
If you didn’t know, Google has partnered up with Twitter and Facebook. This means that you’ll be seeing real-time posts that ping into the “news” section. In addition to this, tweets may appear on mobile searches. This year alone, social networks have been heavily indexed to see which ones carry relevance and value. Over time, the distinction between “social” and “web” media will diminish.
Optimizing Desktop Pages Only
Desktop searches used to reign the Internet, but now, mobile carriers are making it easy for everyone to access the web. In fact, 2016 is the year that mobile searches have outstripped the competition. Will it stop? Not anytime soon! In fact, many experts believe that desktop searches will fall into the pit of obscurity in a few years. Additionally, a desktop-specific website is no longer significant.
Your Website is Too Slow to Load
When you want to rank high on Google, one thing to consider is the speed of your website’s loading speed. Think about it from the user’s perspective: when there’s other competition to find the answer, who really has the time to wait for a slow web page? In other words, the faster your page, the better it ranks. Also, a slow-loading website wastes your site’s crawl budget. How so? Google bots will only stay on your page at a particular time frame.
When your website is slow to load, you have fewer chances in being indexed by Google. But that’s not the only reason why you should care! The user experience should be the number one top priority! Always think of your users when optimizing a website.