Digital marketing has quickly become a vital aspect of any successful business. With more people relying on the internet to research and purchase products and services, it’s essential for businesses to establish an online presence. However, for new businesses just starting out, taking the first steps towards your digital profile can be overwhelming. In this blog, we’ll explore the first digital marketing steps for a new business.
Choosing Digital Platforms For Your New Business
Choosing which digital platforms your business will be part of is an essential decision that can impact your company’s success. There are various factors to consider when selecting these platforms, including target audience demographics, goals, and available resources.
The first step in choosing the right digital platform for your business involves identifying your target audience. For instance, if you are targeting teenagers or young adults, social media platforms such as Instagram or TikTok might be ideal for promoting your products or services.
It’s essential to determine where your target audience spends most of their time online and invest in those channels.
Secondly, it would help to consider the goals you want to achieve using these digital platforms. These goals could range from building brand awareness to increasing sales conversion rates or improving customer engagement levels.
Third, once clear guidelines and expectations are set, be sure to spend your time wisely investing in the right platforms and digital marketing campaigns. The last thing you want is for your new business is to start off on the wrong foot by wasting time.
With any new business, time is of the essence. According to the U.S. Bureau Of Labor Statistics, about 1 in 5 businesses fail within the first year. Part of those failures are bad investments. This is why investing time in resources that only increase sales, engagement, conversions, and leads is extremely important.
Maintaining Your Profile With Google My Business
Having a Google My Business profile is vital for SEO purposes but for any business looking to establish its online presence. It is a free tool that allows you to manage how your business appears on Google Search and Maps.
If you have not yet created a Google My Business profile, here are some benefits you can get when you create an account.
Firstly, it improves your visibility on search engines. Your Google My Business listing contains all the essential information about your business, such as your address, phone number, website URL, and hours of operation.
This information makes it easy for potential customers to find and contact you when searching for products or services related to what you offer.
Secondly, it helps build trust with potential customers by displaying customer reviews and ratings of your business. Positive reviews can attract more customers while negative ones give you an opportunity to address concerns and improve your service quality.
Lastly, it prevents any frustrations or misinformation when dealing with customers. Oftentimes, customers believe the hours of operation or information that are shown within Google. So, if they go to your business and it happens to be closed or at the wrong location, it can lead to a bad customer experience.
All of this is prevented with a Google My Business Account!
How To Choose A Website Hosting Service
Next comes the hosting service you’ll use to connect your website to the online world. Choosing the right website hosting service is one of the most crucial decisions you will make when creating a website.
The wrong hosting service can lead to slow loading times, frequent downtime, and a poor user experience for your visitors. There are several things to consider when choosing a website hosting service.
Firstly, you need to determine your website’s needs in terms of storage space, bandwidth, and traffic. This will help you decide which type of hosting plan is best suited for your site.
Shared hosting plans are ideal for small businesses or personal websites because they offer limited resources compared to other plans like VPS or dedicated servers.
Secondly, it’s important to consider the reliability and uptime guarantee offered by the provider. You want a host with at least a 99% uptime guarantee so your website is always accessible and available for users.
What Are Good Website Hosting Providers?
To help make the decision easier, we’ve compiled a list of some of the top website hosting service providers on the market.
First up is WP Engine, which offers affordable plans with reliable uptime, customer support, and easy-to-use web design features. WP Engine mainly specializes in WordPress website hosting.
One of the biggest advantages of using WP Engine to host your WordPress website is that it offers top-of-the-line security features. This means that you can rest easy knowing that your website is protected against all sorts of cyber threats, such as malware attacks and hacking attempts.
WP Engine also provides automatic backups and restoration so you won’t lose any data in case something goes wrong with your site. Plus, WP Engine’s expert support team is always available to help you resolve any issues or questions you may have about your website.
Another great option is Bluehost, known for its fast loading speeds and strong security measures.
One of the biggest benefits of using Bluehost is its 99.9% uptime guarantee. This means your website will almost always be accessible to visitors, keeping your online presence strong and consistent.
Additionally, Bluehost offers unlimited bandwidth and storage space, so you don’t have to worry about running out of space. Bluehost is also known for its user-friendly interface and easy setup process.
Whether you’re new to website hosting or an experienced user, Bluehost makes it simple to get started with just a few clicks. Plus, they offer 24/7 customer support via phone or chat in case any issues arise along the way.
Setting Up Your Social Media Accounts
While not everyone may not be a social media manager at heart, it’s still something that your company should invest in. Social media marketing is a powerful tool to influence leads, sales, and engagement with your audience.
Firstly, choose the right platforms for your business or personal brand. Not all social media platforms are created equal, and not all will be relevant to your niche or target audience.
Research which platforms have the most engagement within your industry and focus on those. If your audience demographic is older, then Facebook may work better for your business than TikTok. Likewise, if your target audience is younger, social media platforms like TikTok and Instagram can benefit your business.
In general, having an active account on Facebook, Twitter, Instagram, TikTok, and LinkedIn is recommended for businesses.
Secondly, create a consistent username across all platforms to make it easy for people to find you online. Use a variation of your name or business name that is memorable yet easy to spell.
Thirdly, make sure you fill out each platform’s profile completely with accurate information about yourself or your business. Try to keep some consistency in your profile images, too. For example, you may want to use the same logo on all of your social media platforms.
What To Post On Social Media?
Your social media profile reflects your personality, interests, and values, so you must ensure your content aligns with them. You should aim to engage your followers by sharing relevant information, entertaining content, and promoting positive interactions.
One way to keep your audience engaged is by regularly posting fresh and exciting content. Whether it’s a new product launch or an upcoming event in your industry, share the latest updates with your followers.
Also, sharing behind-the-scenes footage or sneak peeks creates a sense of exclusivity that keeps people interested in following you.
Along with this, try creating posts that ask for feedback from your followers. This includes polls or questions related to hot topics that encourage followers’ engagement!
Consider Help From An Experienced Digital Marketing Agency
Digital marketing agencies specialize in developing and executing effective online marketing strategies that help businesses reach their target audience and achieve their goals.
One of the biggest advantages of working with an experienced digital marketing agency is the breadth of knowledge they bring to the table. These professionals know how to navigate the constantly evolving world of online marketing, staying up-to-date on the latest trends, tools, and best practices.
With this expertise, they can create customized campaigns that are tailored to meet your specific business needs.
Another benefit of hiring a digital marketing agency is their ability to provide measurable results. Unlike traditional forms of advertising, which can be difficult to track and measure accurately, online campaigns can be easily monitored using analytics tools provided by marketing agencies!