According to BusinessDictionary.com, the definition of event marketing is “The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.”
Two main aspects which shape the modern market are mass production and mass consumption. In order for mass consumption to take place, manufacturers use mass advertising to get the word out. One form of mass advertising includes event marketing.
For this advertising strategy to be effective, you must stand out. This style of marketing is the perfect solution to do this because events are all about interacting with the client.
To hold an effective event, you need to adjust your services based on their needs. Try to anticipate what they want next, and share your ambitions with the audience. Don’t force them to consume or participate, just persuade them to enjoy!
The Intrinsic Nature of Event Marketing
Event marketing was invented to offer a resolution to advertising problems. Hosting an event for your clients and potential consumers is like throwing a big marketing birthday party. You can promote your product or service in a bright, fun, and memorable way.
Incorporating events into your marketing strategy is a great way to get closer to the target audience and get them to listen to your message.
Another added element to your events is gift marketing. You can present your products and services, or samples of, as a gift. Coupons and discounts are also enticing, but providing patrons with free samples or trials of your product is a much more effective way to entice them.
It is well worth the cost and you get a great return on investment is by digging into your target market. Focus on gifting instead of advertising because this style of marketing allows you to grab the attention of your audience and surprise them with something tangible that they’ll be able to walk away with, including the overall experience.
As with any marketing strategy, there are some setbacks. Without careful planning, mistakes can be made. The cost of hosting an elaborate event could be too much for your company if not budgeted or your attendees may lack interest and leave early if it isn’t entertaining enough.
These roadblocks can be overcome with a tight budget and some frugality. Whatever the problem, make sure to redefine your goals and reevaluate your event marketing plan. The growing popularity of event marketing and event management is extremely high. Every good event manager needs a strategic plan, event outline, and schedule. But when all of these elements are incorporated properly, the question “What is event marketing” then becomes, “When are we marketing our next event.”