A Small Business’ Guide to Digital Marketing

K2 Analytics - Guide to Digital Marketing

The Strategies You Need to Succeed

Did you know that about 80-90% of people research products before clicking on that “Buy Now” button? Whether you’re launching a new business or you’re in the process of making one, your efforts in digital presence are important. This is increasing the value of skills that you can learn through resources similar to our guide to digital marketing.

Small companies with only one founder or two founders that are researching brand awareness and track ROI need the help of digital marketers to thrive in a competing industry. Even if you’re looking to do-it-yourself, the following guide to digital marketing is crucial to your overall business success.


A website is one of the most important assets a business can invest on. This is the space where your potential customers can research, learn about your services or products, and contact you.

If you’ve never made a website, don’t worry! There are many local digital marketing agencies who can design one according to your brand.


Did you know that about 77% of consumers are loyal to brands? Such an alarming number will just make you think about your branding effort. Simply put, your brand is what people talk about the moment you’re not around. Your brand isn’t just about its logo, name, and design. Does your brand connect emotionally to your customers? If not, you may want to reassess your branding efforts.


SEO is one of the most highly noted subjects in digital marketing. To rank number one on Google’s search results is like hitting the jackpot. Think about it; when was the last time you browsed to the second page of Google? On rare occasions, right? Ranking number one is similar to “free advertisement” which is why many companies pay attention to it.

Fresh content in the form of blogs is extremely important to rankings. The more desired keywords you have in high-quality content means you’ll likely appear in every search result. As for us, most of our traffic comes from our blogs which is why we take the time crafting them.

Conversion Tools

As a business, you want prospects converting to customers. One way you can do this is by working with conversion tools. For example, a newsletter popup bar can go a long way. From there, you can start collecting emails to connect with future customers. Also, there are other tools that can optimize your website so you’re able to drive leads.

Social Media Accounts

In today’s world, no business should go without a social media account. It’s the biggest advantage you have in digital marketing as you compete with others. Just like a website, social media is a quick and easy way to communicate with your customers. This is the best platforms where you can showcase your services and products without breaking an arm and leg.

And what’s not to love about them? They’re free and they help you spread your information to the right buyers.

Email Tool

Email is not dead. In fact, email marketing is thriving in comparison to its digital competition. Higher ROI is seen to be attributed from emails especially when they evolved from what we might call spam. There are many email marketing tools that will allow you to do this for free such as GetResponse and MailChimp. When you’ve selected your favorite, you can share promotions, announcements, and more.