Leads Generation through Online Marketing

K2 Analytics - Lead Generation

“When SEO works correctly, your business has the potential to rank higher on search engines..”

As a business owner, your goals and objectives for the future are more than likely present on your mind frequently, and if lead generation is a goal of yours, then online marketing is one of your most powerful tools.

What is Lead Generation?

Lead Generation put simply is the process of increasing your revenue and generating interest among both your current and your potential customers. There are many lead generation techniques available to businesses with an interest in pushing their business forward, the most effective being online marketing techniques.

The following are online marketing techniques that we execute at K2 Analytics that have proven successful in generating leads online for some of our clients.


Search Engine Optimization, known as SEO is essentially where your business ranks on search engines. Your rank is determined by keywords and key phrases based on what your customers and potential customers are searching. Essentially, when SEO implemented correctly, your business has the potential to rank higher on search engines which drive organic leads.

Optimized Landing Page

When people land on your site, what is the first thing they see? If your current landing page is not completely optimized and a focal point for your sales funnel then, this is something you should consider. Essentially, your landing page should tell your leads exactly how they should act on your page. Therefore your call to action should be prominent.

Content Management

We have said it before, and we’ll say it again – content is king! Blogging on a regular basis as well as daily content management is crucial as it provides fresh and unique content that search engines love! And yes, you’ve guessed it – this also contributes to how search engines such as Google, Bing, and Yahoo rank your site.

Local Listings

There are many local listings out there that are very powerful in gaining increased exposure for your business. Ensuring your business is present on all relevant local listings is a local SEO strategy that is vital for success.

At K2 Analytics, we are always striving to give our clients an online boost. So, we have partnered up with Yext and are now pleased to offer a local listings service – meaning all aspects of your business information, from the URL to the physical address and hours of operation are consistent across local listing sites, making it more efficient and imperative for success.

Building Links

Google considers link building to be one of the most robust metrics used in measuring a website’s credibility. Link building involves actions taken to increase the number of inbound links to your site. When done correctly, search engines deem the content on the site is relatable and adds value and credibility to the site.

Social Media

The power of social media is ever increasing, and when it comes to lead generation, it is no different. Every business should be present on the most prominent social media platforms such as Facebook, Twitter, LinkedIn, Google+ and Instagram – that goes without saying, but to use social media to generate leads, extra attention and dedication must be given to execute successful campaigns.

Above are 6 of the tools we use at K2 Analytics to generate online marketing leads for our clients. The most efficient lead generation strategies differ from industry to industry so if you would like an analysis of the best tools for you – contact us, or stop by for a coffee!