5 Things to Consider Before Investing in a Company

K2 Analytics - Investing in a Company

“Nothing guarantees success, but conducting research on the company will put you in a much better position…”

Given the opportunity, many people are investing in a company at some point in their life. Although investing is a risky business and requires a lot of research, time and effort – it provides you with a gateway to increase your financial worth.

Below are five things K2 Analytics recommends that you take into consideration  before investing in a company:

Understand the Business

Before you seriously consider investing in a business, you need to understand how the business works, try out their products and study the business model. The more information you have about the business and the greater you understand it, the more confident you will feel about your investment. Take time to speak to the CEO and gain an insight into competitors in the industry, conduct marketing analysis, understand the up and coming trends and where the business stands in relation.

Mainly as a potential investor, you must obtain as much information as possible about the company, its industry and the deal at hand. Nothing guarantees success, but having this information puts you in a much better position.


Talk to Customers

The more information you can obtain from customers, the better! Understand why they use the product/service, how often, if there is a competitor that could take its place and of course, if they would recommend it to others via word of mouth. Remember there are many types of customers out there, so be sure to get insights from as many as possible.

Investing in a company - K2 Analytics

Investment Amount

As a potential investor – once you take that step forward to invest your time and money in the business, you must take time and careful consideration into how much you should invest. Review the company at present, their current cash flow, profit margin, reserves and access to credit and ensure it is sufficient to where it will allow you to move forward with your investment effectively.


Evaluate the Risk Element

Does the business have an adequate sales organization and a good profit margin? As a potential investor,  you must evaluate the growth potential of the business, how the channel of communication will work, the management of the business and ultimately whether this investment will turn a profit for you.

Of course, there are risks associated with an investment, but gaining increased knowledge of the business and how it is operating on a day to day basis will put you in a greater position to succeed in the future.


Failure Impact

You don’t want to go into an investment with this in mind – yet it is still something to consider. What if the business fails? Where does this leave you in your personal financial situation? The answer to this is crucial. Some people in business believe that by utilizing their personal assets they can keep a business crisis at bay, and some end up bankrupt not having the ability to turn the business around. Our advice? Put a cap on the amount that you are willing to invest and stick to it.