A vlog, or video blog, is a type of blog where a video is used as a form of content media or Internet-based video. Vlogs often combine embedded videos or links with other text, images, and additional data. To put it simply, it’s a video journal centered around one person, one subject, or in many cases, a business or product.
Vlogging has become exceedingly popular. Because it’s a cost-effective strategy and basically everyone has instant access to the internet with various video-making social platforms, this helps drive visibility and it increases online engagement with audiences and consumers everywhere.
Here are a few benefits of vlogging for small businesses, especially if you’re considering vlogging as part of your company’s marketing strategy.
Vlogging is an affordable, cost-effective way to help your small business grow. There are very few costs associated to starting a vlog, and you can maximize the reach of your internet video content by boosting it through social media, email marketing, and other sharing platforms, which are usually free in cost.
One of the most difficult aspects of marketing is developing a rapport with your audience. Trust is not something that can be bought, nor do consumers give it away easily. Internet video content, however, is an excellent way for you to personalize your message, build trust, and position yourself and brand as a leader in your industry.
Whether it’s run by your CEO or a social media manager, a vlog is an opportunity for the company’s followers to see past the political branding, and it gives them a chance to get to know the people working hard behind the scenes.
Internet video content is engaging and relatable. Internet video is unique in the fact that it is understood using more than one sense (sight and sound). This is important considering that people learn and retain information in numerous ways, with visual and audio sensory being two of the most common. Creating video content, which caters to both senses, increases the chances that your audience will comprehend and retain more of the information that you want them to remember.
Needless to say, vlogging is one of the best ways for your brand to communicate with your audience. The benefits of vlogging for small businesses are countless and the more practice and time spent creating this kind of content will only help your bottom line!