It seems like everyone and their mothers are making an ecommerce site these days. But, what exactly is e-commerce and why is everyone doing it? In short, ecommerce is any commercial transaction conducted electronically on the internet. Anything you’ve once purchased on the internet makes you a consumer of ecommerce. Pretty cool. Before you launch any business, make sure that you have a comprehensive business plan. This will help keep your business on track as you grow.
What to Know Before Starting Your E-Commerce Site
Ecommerce makes it easy for products to be found and purchased. If you’re a numbers person, global retail ecommerce is projected to reach $27 trillion by 2020.
While all of the above might sound great and give the boost of confidence you need to start your own ecommerce site, there are a few things to consider before pulling the trigger.
1. Content Management System
Maintaining a well oiled machine is crucial when building an ecommerce store. Having a well managed website is extremely important for the success of sales. You must be capable of accessing the website to always edit, change, and update the product. If you do not have the time or were thinking that this is a one-time update, you may want to consider ecommerce again.
Securing ones financial and personal information is vital for a successful ecommerce site. Hackers are everywhere these days and they have been known to hack ecommerce sites over other online sites due to their low security measures. Implement an effective security measure before getting started.
3. Business Name
Put some thought into this one. Having a catchy business name is a big thing to consider before starting your site. Something memorable is key so that consumers will return. Once the name has been chosen, remember to register it under an LLC or corporation and make sure to check with your state, city, and county for what sort of sales tax license or home business license you need before you start.
4. Employer Identification Number
Think of this one as your businesses social security number. Whether you plan on hiring employees or decide to work on this one solo, you must obtain an employers identification number. This will eventually help you file important paperwork for your business.
5. Start Marketing before Day 1
Before you have even launched, start talking about your products and create social media pages. Another idea would be to create a coming soon feature on your blog or social media to get consumers excited and allows them to sign up before the launch. Keep your online presence and your website updated to make sure that you are always on top of the latest digital marketing trends.