Influencer marketing has skyrocketed since it first became popular due to the way purchasing decisions have changed over the years. This is because most consumers, seek product and service recommendations from those who are knowledgeable, credible, and who above all, they trust. Today, those traits are often found in social media influencers.
There are times where we trust our peers more than we do “experts” and when it comes to getting advice or recommendations on which product to buy, what movie to see, and where to travel on vacation. This is where social influencers are so powerful. Despite perhaps being an expert in their respective field, followers view that influencer more as a peer because they share content and insight in a certain way that makes the consumer feel personally connected.
If you want to know how to become a social influencer in your own field, start with these 3 basic tips, first.
Strive to start out as a micro influencer in your particular niche, or field of interest. For instance, if you are interested in the marketing field, begin first with focusing on a smaller marketing topic, such as SEO. Become the SEO expert among your friends and family, and then begin learning and branching out to other marketing areas like content marketing, social media marketing, or influencer marketing. Then become the expert in your city and state. As you grow in each micro field, you will naturally build your audience, and one day you have thousands of followers, but you have to start with one.
Once you have chosen your niche, you’ll want to develop your content strategy plan. There is no particular template for this. Whatever rules you develop need to be followed consistently. Audience, voice, and tone are the main components to try and quantify. From that point on, you can outline your workflow, including daily tasks, and don’t forget to consider the necessary tools you might need to share your content. Once this has been established, you need to select your channels.
There’s not a wrong answer for which social channels to be active on, and which to completely avoid. Facebook is by far the most popular, while other social channels still have validity such as Twitter, LinkedIn, Instagram, Pinterest, and especially YouTube where video content is king. Certain channels are more enjoyable than others but don’t play favorites when engaging with your audiences. Social media is a great place to share information and build your professional repertoire.
Every channel has a different kind of audience and audience size, therefore they will be expecting different content. Think of each social platform as another channel for you to reach your potential customers and the general public.
Once you’ve decided on your niche, strategy, and have selected your social platforms, you’re well on your way on how to become a social influencer! Remember that relevant, compelling content and consistent practice makes perfect!