When it comes to your website, there is no one-size-fits-all solution for search engine optimization (SEO). While many digital marketing “gurus” may promise to have all the hard-fast answers, the reality is that SEO isn’t something that can be perfected in a day. Instead, good SEO habits, the kind of white-hat approaches that Google and Bing encourage, are something that you build on consistently over a period of time. Of course, SEO is always changing. That’s why K2 Analytics is here to help you follow the latest SEO trends in order to help your business increase its online presence. Here are some bad SEO habits that you should avoid, and some good ones that you should focus on!
No Mobile Optimization
Is your website still not optimized for mobile devices? With more and more online users visiting websites and apps on their phones and tablet, it is increasingly more important to design your website with mobile-friendly features. Generally, you want your website to load quickly while being incredibly reader-friendly. This means optimizing your images and ensuring that the text doesn’t run on for too long.
Weak Social Media Presence
When it comes to SEO, many people think that it starts and ends with your website. This, of course, could not be further from the truth. Strong SEO and content strategies will involve multiplatform strategies that connect your website with your social media accounts to your local directories and so on.
Having a strong social media presence, especially on Twitter and Facebook, will help your SEO goals.
Ignoring Broken Links and Site Errors
From time to time it’s normal to have edits made to your website. Sometimes blog posts, products, and pages are deleted or the URL changes. This can create a broken link on your website and it is detrimental to your overall search engine goals. That’s why it is important to go through old pages and posts to scan for and edit broken links that return those 404 error messages.
“One and Done” Content
In the same vein as scanning through old content to search for broken links and outdated information, you should be going through old blog posts to make edits. This is what makes content “evergreen.” In other words, when you create a blog post or a webpage with SEO in mind, it is not enough to write a well thought out post that includes links and keywords. You should be revisiting that content to add new/recent information that affects the older posts, especially when the world that we live in moves as fast as it does these days.
Thinking There’s Such a Thing as “Perfect” SEO
Finally, there is no such thing as “perfect” SEO. That is to say that there is no formula for perfection, rather only “best practices” that you can and should follow. Think of SEO as a living, breathing thing that requires you to nurture it in order for it to work as intended.