Mastering the dynamics of SEO isn’t easy, and Google doesn’t make it any better by changing policies and algorithms occasionally. It seems like when online marketing specialists have a grip of SEO, the rules change, and we are left to question which practices could penalize our SEO ranking.
One sure thing you might be doing right is blogging. Besides writing about company announcements, you may have plenty of reasons to post a blog entry. Whether it is to build your brand or provide expert tips, a blog is a goldmine to any website. Then, there’s the SEO side of the spectrum which helps rank your website according to relevancy and authority. The following are six reasons how your blog can boost your SEO ranking.
If there’s anything search engines love, it’s fresh and unique entries. Think about it. When was the last time you changed your website content? Probably never. That’s why it is crucial to maintain a steady flow of entries every week. Depending on the search query, search engines will pull sites most helpful to users. They’re looking for businesses ready to assist which is why content-rich websites tend to rank higher. If your website hasn’t been updated in over one year, chances are, someone else’s business will rank higher than yours.
But don’t just blog for SEO purposes. Blog to build relationships with your potential and legacy readers. Become the expert in your niche while giving Google a new entry to index.
Some people will question this form of SEO practice, and if done wrong, it could hurt you. Many experts agree that link schemes can be a risky business as Google can slap you on the wrist for doing it. But this doesn’t mean you can’t create relationships with other blogs and companies by incorporating backlinks.
Of course, you can still benefit from backlinking, but be sure to keep some things in mind. If you paid for a link, ensure they add a nofollow link. Otherwise, this can hurt your SEO ranking. The next step is work with reputable websites that fit according to your niche. When your link appears to websites that have nothing to do with your business, Google begins to question it.
If you think guest blogging is dead, think again. As with backlinking, guest blogs can be helpful to your SEO ranking especially if you work with bloggers in the same industry. Not only that but their popularity can help you grow as well.
When working with this strategy, make sure to screen the potential blogger, research their niche, interview them, and compare their submitted work to others they’re written before. You always want to add unique content to your blog instead of something they simply copied and pasted. When done right, you will boost your SEO ranking and increase your traffic.
So long as you add relevant search phrases and meta descriptions on your posts, social media can help your SEO ranking. So connect your blog posts to Facebook, Twitter, Google +, and Linkedin to give yourself an online marketing advantage.
It is not just written texts that can give you discoverability. The images you post on blog entries will help search engines find you. To do this, name the pictures according to the keywords or keyphrases, and do the same thing for its alt-text. Your alt-text is meant to describe the picture and what’s incorporated into the images. Nonetheless, your alt-text must be combined with two things: information and SEO.
Every blog post gives you the opportunity to incorporate SEO keywords to your content. Perform a keyword research and find the ones that are relevant to your industry.
What is that your audience is looking for? Once you’ve answered that question, become the expert by providing them rich, quality content with keywords that will help search engines find you.
The most important part about blogging is that it counts as a new page to your website. Google is a fan of fresh content and reward websites who frequently add new entries. In fact, businesses who add a blog will receive about 55% more traffic compared to those who don’t. The reason behind this is indexed pages. For Google to index your pages, you need to add at least 300 words into a blog. So that means, duplicating content, short blogs, and reblogging will not help you at all.
Understanding a little bit about blogging is important when working on your SEO ranking. Of course, don’t get frazzled about coming up with fresh, new content. Instead, come up with an editorial calendar, and plan your blogs. It’s helpful to schedule them ahead of time, so you don’t have to come up with something every week. But most importantly, have fun. Write naturally and become the expert in your industry. We promise your blogs will be worth the time and effort.