It’s one thing to have happy customers, but it’s another thing to have customers that keep coming back. Customer loyalty is what drives businesses and brands because they’re supporting your products/services while bringing you new clients. For the most part, customers loyalty brings in more sales and traffic which is key for a successful brand. Read on for five simple and effective ways K2 Analytics recommend to keep your customers coming back to the company for more.
“Customer satisfaction is worthless. Customer loyalty is priceless.” -Jeffrey Gitomer
Show your appreciation for your loyal clients by doing offering special incentives just for them. Consider loyalty cards, discount codes or a free gift the next time they’re in the store or the next time they use your services. In addition, you could even offer special rewards for referrals. Not only will they use your products or services the next time around, but they’ll also be more motivated to get new customers interested as well.
Always personalize each customer’s experience whether if it’s in-store or during a service. Always refer them to their first name and custom each experience towards their needs. Customers will always remember brands that made them feel special and will always go back to brands that give them a reason to.
Think outside the box about how your brand can go above and beyond. Always keep their experience new and exciting so they won’t lose interest. Pay attention to special trends and seasonal occasions for special promos and discounts. Try collaborating with influencers and other brands and industries to show you that you’re relevant, dynamic, and fun.
Customers love brands who are always doing good for others and the community. Dedicate an entire month a portion of your sales to your favorite charity. You could even offer the option for customers to donate a dollar or two of their purchase to a special cause you support. Another option is setting up special promotions, products, or services to show your support for a specific cause.
In the digital age, there are numerous ways to keep in touch with your loyal customers. Engage with them on social media or give them the inside scoop on special discounts and offers in email marketing blasts. Surveys are also a great strategy to use for feedback and ways to improve your brand even more.