Your Website Might Not Be Ranking Because…
Having an online presence is crucial to any business no matter how big or small. A website itself generates many marketing strategies to help with your brand’s traffic, sales, and awareness. Plus, it’s the first thing customers see when searching you up online. If you’ve noticed your website isn’t performing at its optimal, consider these four simple ranking reasons to think you rethink your digital marketing strategies.
“Your website is the window of your business. Keep it fresh, keep it exciting.” -Jay C.L (Business writer)
1. Poor design and user experience
First, check if your website is optimized. This is important for search engines to find you and if the web can’t find it, your customers won’t be able to find it either. Secondly, rethink your website’s design and navigation. Is your website aesthetically pleasing to the eye? Is it filled with unclear navigation and broken links? Do your images, videos, and content take a while to load? This is especially important for e-commerce websites that need to generate high engagement. This is one of the main reasons why customers may be giving up on your website making your bounce rate increase. Be sure your images and videos are in high resolution, your website isn’t dull and boring, and think of simplicity when it comes to navigating pages.
2. Lack of content updates
Be sure your website is constantly updating new content. From blogs, images, and other content offerings, customers are a lot more engaged with high quality and up-to-date brands. In addition, consider lengthening your content. It doesn’t help your website at all when your competitors have 2,000 words and yours only has 500. Help people learn more about your brand by thickening each page’s word count, quality, and details.
3. Wrong audience
Be sure that your current promotion strategy is attracting the correct audience. Consider what type of visitors you want visiting your site. The last thing you want is irrelevant visitors clicking in and out of your site while increasing your bounce rate. Promote your business’ website by attracting the proper demographics when it comes to paid advertisements and organic promotions. Furthermore, once you’ve found your direct audience, be sure you understand their attitudes and beliefs. Always listen to your audience and plan strategies accordingly to their response.
4. SEO reasons
The power of SEO is bigger than you think. SEO (search engine optimization) drives heavy traffic to your site, drive in sales and revenue, creates brand credibility, and it constantly attracts new customers to your brand. Be sure that your website’s content and most importantly, blogs, are connecting with your readers. Blogs are the leading source for leads and traffic and making sure they are SEO driven is how your website will start to gain ranking higher, therefore, driving more traffic and sales.