A lot of people think that after they launch a blog, their website will automatically get traffic. But unfortunately, that is not always the case.
There is More To a Website Than a Blog
Just because you have a blog doesn’t mean you’re going to get traffic. In fact, it might not even have the slightest increase. Traffic is good but it’s not just simply getting it, you need the right kind of it. Gaining traffic is not a good thing unless your blog or your business website is also achieving its other purposes– online marketing, brand visibility, more clients, etc. Here are some of the reasons why your website is not getting any traffic and isn’t growing in the rank.
1. You’re not Sharing it to Social Media
Nowadays, we are living in the era of the social web where all the interaction takes place. Most of American adults use social media in their everyday lives. They don’t simply read an article– they like it, share it, and comment on it. The process flows naturally so it’s great to promote your content on social media.
2. Your Keywords are All Over the Place
Most people are at least familiar with how keywords and title tags work together. But despite that vague knowledge, it can be hard to strategize and apply it to one’s blog. Keyword optimization is an issue. But you can research and target long tail keywords.
3. It’s Boring
User experience is ultimately important. If they find it uninteresting, then don’t expect traffic to come. Low-quality content gets downgraded, so better improve the quality of your content to upgrade it.
4. The Design is Not Appealing to Your Readers
Web Design is important. The way your blog looks, feels, and functions affect user engagement and experience. Make it as easy to the eyes as possible and improve not only your blog’s quality but also the traffic.
Writing content is only half of content marketing. You shouldn’t expect everything from it. It takes a lot of hard work and patience to reach the desired volume of traffic. When things are done properly, traffic will surely come flooding next time.